Soho
Ham Yard Hotel, Firmdale Hotels
Ham Yard Hotel, Firmdale’s Soho retreat, arranges individually designed rooms around a tree‑lined central courtyard and rooftop vegetable garden. A 190‑seat cinema and a Soholistic spa provide cultured, discreet luxury for discerning travellers.
- Panoramic or landmark views Roof Terrace provides sweeping panoramic views over the London skyline from the hotel's fourth-floor garden and seating areas.
- Art or curated design collection Interiors and public spaces curated/designed by Kit Kemp with on-site art (bronze sculpture by Tony Cragg in the courtyard), an on-site gallery/retail village (Kit Kemp Shop, Air Contemporary gallery) and a hand-picked library collection.
- Prime location (landmark adjacent, riverfront, iconic neighbourhood) Situated in the heart of Soho, tucked behind Piccadilly Circus and moments from Mayfair — central West End location ideal for theatre and shopping.
- Sustainability / eco-certified operations On-site kitchen garden and rooftop vegetable beds used in restaurant menus plus two bee hives tended by a dedicated beekeeper; hotel states eco-friendly hive management and uses local honey in cocktails.
- other: 190-seat theatre (Ham Yard Theatre) On-site 190-seat state-of-the-art theatre with dress circle balcony, two green rooms and an adjacent Dive Bar; available for private/industry screenings, corporate presentations and small productions.
- other: Vintage bowling alley (Croc Bowling Alley) On-site vintage-style bowling alley (imported 1950s bowling alley referenced in press and hotel overviews) as part of the Ham Yard Village leisure offering.
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Rooms and suites
Luxury Junior Suite
484 feet² · Bath · Air conditioning · Minibar · Free WiFi · Shower
Superior Room
334 feet² · Free WiFi · Shower · Desk · Seating Area · Slippers
Deluxe Room
452 feet² · Free WiFi · Shower · Desk · Seating Area · Slippers
Triple Room
560 feet² · Air conditioning · Private bathroom · Flat-screen TV · Minibar · Free WiFi
Luxury Room
388 feet² · Free WiFi · Shower · Desk · Seating Area · Slippers
Amenities
Wellness
- Hot Tub / Spa Soholistic Spa on-site offering treatment rooms (two single rooms and a double treatment room), relaxation area and full range of body and beauty treatments (facials, massages, body treatments, nail bar), private spa hire and in-room treatments.
- Steam Room Spa facilities include a steam room and showers available with spa treatments and spa day packages.
- Fitness centre Fully equipped gym available to guests as part of Soholistic Spa facilities; gym access included in spa day packages and hotel offers.
- Personal trainer service On-site gym offers personal training services / 'Gym & Personal Trainers' available for guests.
- Wellness treatments (massage, facial, hydrotherapy, etc.) Full menu of spa treatments including luxury facials, Firmdale signature massage, body treatments, manicure/pedicure, Sleep Retreat and other spa day packages.
- other: Rooftop yoga / pilates classes Seasonal rooftop yoga and pilates classes (hosted in partnership with Equinox on the private Roof Terrace; classes include rooftop session plus brunch/gift bag during events).
Dining
- Fine dining restaurant(s) Ham Yard Restaurant & Bar — modern European restaurant in the West End holding two AA rosettes; open for breakfast, lunch, dinner and Sunday lunch with seasonal menus.
- Bar / lounge On-site bar and courtyard bar areas serving cocktails and drinks; includes an indoor bar, courtyard and bar servicing events (Dive Bar) and rooftop bar on the Roof Terrace.
- Afternoon tea service Afternoon Tea served in the light-filled Orangery as part of the Ham Yard Restaurant & Bar offering (available as a standalone experience and included in some spa packages).
- Private dining room Multiple private dining and event rooms available (e.g. Sherwood Room, Windmill Room, The Drawing Room) with capacities and private dining packages for groups and events.
- Rooftop bar / terrace dining Private Roof Terrace on the 4th floor with lounge seating, a bar, seasonal vegetable garden (produce used in restaurant/cocktails) and sweeping views of the London skyline; available to in-house guests and for private hires/pop-up events.
Services
- 24-hour room service Hotel offers 24-hour room service for guests.
- Valet parking Valet & concierge services listed among the hotel's guest amenities (on-site valet parking available; third-party booking pages list valet parking/fees).
- Airport / limousine transfer Chauffeur service / chauffeur options listed in the hotel's amenities (hotel offers chauffeur services / private transfers on request).
- Meeting / event facilities Extensive meeting and event facilities including multiple private rooms (Sherwood, Windmill, Drawing Room), a 190-seat state-of-the-art Ham Yard Theatre, Dive Bar event space and hireable Roof Terrace for receptions.
- Turndown service Turndown service is referenced in family offers (e.g. 'Milk and cookies at turn down' included in family packages), indicating turndown service is provided.
Good to know
- Check in
- From 15:00
- Check out
- Until 12:00
- Breakfast
- Continental, Full English/Irish, Vegetarian, Vegan, Gluten-free, American, Buffet, Breakfast to go
- Built
- 2014
Gallery
