St. James's
Haymarket Hotel, Firmdale Hotels
Housed in John Nash–designed terraces in St. James’s, Haymarket (Firmdale) pairs Kit Kemp’s vivid, bespoke interiors with discreet service — from the dramatic 55‑ft fibre‑optic pool to Brumus Bar & Restaurant, ideal for pre‑theatre evenings.
- Historical building / heritage architecture Property occupies a historic Regency building in the Haymarket/theatre district (building/adjacent Theatre Royal Haymarket of notable heritage/John Nash association; Grade I/heritage context frequently referenced in descriptions).
- Art or curated design collection Extensively curated Kit Kemp design and art collection throughout the hotel (notable pieces: Tony Cragg sculpture in the lobby, large pebble artwork by Sue Lawty, bespoke artworks in restaurant and pool light installation by Martin Richman; regular art walks/events).
- Prime location (landmark adjacent, riverfront, iconic neighbourhood) Located in the heart of London's theatre district on the corner of Haymarket and Suffolk Place, adjacent to Theatre Royal Haymarket and within short walking distance of Trafalgar Square, Piccadilly Circus, Regent Street and Mayfair.
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Rooms and suites
Deluxe Junior Suite
Private suite · 517 feet² · Air conditioning · Ensuite bathroom · Minibar · Free WiFi
Luxury Junior Suite
Private suite · 506 feet² · Air conditioning · Ensuite bathroom · Minibar · Free WiFi
Luxury Room
Room · 344 feet² · Air conditioning · Ensuite bathroom · Minibar · Free WiFi
Deluxe Room
Room · 420 feet² · Air conditioning · Ensuite bathroom · Minibar · Free WiFi
Junior Suite with Terrace
Room · 904 feet² · Bath · Air conditioning · Ensuite bathroom · Minibar
Amenities
Wellness
- Indoor pool 55-foot (18m) indoor swimming pool edged in stone with a fibre‑optic ceiling lighting scheme, pewter poolside bar and an ever-changing light installation; pool area is used for guest leisure and is available for private hire/events.
- Fitness centre On‑site gym/fitness centre with cardio and weight equipment for guest use.
- Wellness treatments (massage, facial, hydrotherapy, etc.) Treatments provided by Soholistic: extensive body and beauty menu (in‑room or in hotel treatment room) including signature and deep tissue massages, reflexology and Temple Spa facials.
Dining
- Casual restaurant / café Brumus: an all‑day British brasserie (seasonal menus, set menu for theatre guests, breakfast service) located onsite.
- Bar / lounge Vibrant bar at Brumus plus a poolside bar adjacent to the indoor swimming pool serving cocktails and drinks.
- Afternoon tea service Daily 'London Calling' Afternoon Tea at Brumus (served daily, published times and pricing on the hotel site).
- Rooftop bar / terrace dining Terrace dining available at Brumus when weather allows (outdoor terrace seating for drinks & dining).
- Private dining room Private dining and multiple private event spaces on site (Nash Room, Rocklin Room, The Shooting Gallery) and private‑hire options including pool hire for dinners and receptions.
Services
- 24-hour room service 24‑hour room service available to guests.
- Valet parking Valet parking service offered (subject to hotel's parking arrangements/charges).
- Meeting / event facilities Dedicated events and meeting spaces (Nash Room, Rocklin Room, The Shooting Gallery) with seminar packages and bespoke private‑hire capabilities (pool/events hire; capacities listed on venue pages).
- Digital check-in / mobile key Contactless/digital check‑in and check‑out options are offered (contactless procedures noted by major booking channels).
- Dry cleaning / laundry service Dry cleaning and laundry services available for guests (pressing and valet laundry offered; pressing included in some suite packages).
- Childcare / babysitting service Childcare/in‑room babysitting service available (surcharge) as listed by booking partners.
- Turndown service Turndown service provided for guests (noted among room services/amenities).
Good to know
- Check in
- From 15:00
- Check out
- Until 12:00
- Breakfast
- Continental, Full English/Irish, Vegetarian, Vegan, Gluten-free, Buffet, Breakfast to go
- Built
- 1823
- Last refurbished
- 2018
Gallery
