Fitzrovia
Sanderson London
Sanderson London is a quietly theatrical Fitzrovia hideaway where Philippe Starck’s surreal interiors meet modern comfort. A glazed private courtyard and the celebrated Long Bar—plus inventive afternoon tea—offer refined, design-led hospitality for discerning travellers.
- Historical building / heritage architecture Housed in the mid‑20th‑century Sanderson building (original Sanderson House) — a landmark West End building with listed heritage status and distinctive architecture; building and courtyard garden form part of the hotel's character.
- Art or curated design collection Property interiors feature curated design and art direction (original Philippe Starck design, later work by Tim Andreas/Banjo) with bespoke designer furnishings and theatrical, design-led public spaces.
- Prime location (landmark adjacent, riverfront, iconic neighbourhood) Located in central Fitzrovia between Soho and Oxford Street — close to West End theatres, shopping on Oxford Street/Regent Street and central London attractions.
- Bespoke scent branding or aromatherapy programme In-room wellness/scent partnerships: Malin + Goetz bath amenities provided in rooms and a Cannaray sleep/wellness partnership (CBD sleep products and pop-up) to support guest relaxation and sleep rituals.
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Rooms and suites
Junior Loft Suite
Private suite · 527 feet² · City view · Air conditioning · Private bathroom · Flat-screen TV
Superior King Room
Room · 355 feet² · City view · Air conditioning · Private bathroom · Flat-screen TV
Standard Room
Room · 301 feet² · City view · Air conditioning · Private bathroom · Flat-screen TV
Superior Accessible Room
Room · 301 feet² · City view · Air conditioning · Private bathroom · Flat-screen TV
Penthouse
Private suite · 861 feet² · Free WiFi
Deluxe Room
Room · 452 feet² · City view · Air conditioning · Private bathroom · Flat-screen TV
Loft Suite with Terrace
Private suite · 398 feet² · Balcony · City view · Air conditioning · Patio
Amenities
Wellness
- Fitness centre On-site gym with state-of-the-art cardio and strength equipment; guests have 24-hour access to the fitness facilities (resident access plus day-guest hours noted on property pages).
- Personal trainer service Personal training sessions available on request (hotel gym offers on-site personal trainers and bespoke training programmes for guests).
Dining
- Fine dining restaurant(s) The Hotel's main Restaurant offers an a la carte seasonal menu for breakfast, lunch and dinner with curated dishes and a changing seasonal menu.
- Bar / lounge Long Bar — iconic hotel cocktail bar serving a rotating menu of cocktails, mocktails, wine and bar bites with regular DJ nights.
- Rooftop bar / terrace dining The Terrace / Courtyard Garden — seasonal terrace and suntrap pop-up for alfresco drinks and a seasonal a la carte menu (summer terrace activations and collaborations highlighted).
- Afternoon tea service Mad Hatters Afternoon Tea — themed, signature afternoon tea service inspired by Alice in Wonderland, served daily (menu of sweet and savoury items, children's offering available).
- Private dining room Private dining options and dedicated private dining spaces for bespoke events, intimate dinners and celebrations (hotel offers private dining packages and enquiries).
Services
- 24-hour room service Room service available to guests (in-room dining is offered through the hotel's restaurant/room service operations).
- Valet parking Valet parking is offered (reported by property/guest communications; typical overnight/24-hour valet service available).
- Airport / limousine transfer Airport transfer and car/driver services (hotel-arranged car, chauffeur and limousine transfer options available through concierge).
- Business centre On-site business centre and 24-hour business services with photocopy/printing facilities and meeting support for corporate guests.
- Meeting / event facilities Multiple meeting and event spaces including multi-service meeting rooms, an executive boardroom and private event facilities for weddings, corporate events and brand activations.
- Digital check-in / mobile key Contactless/digital check-in and contactless check-out options available (hotel lists contactless check-in on major booking platforms and property listings).
- Dry cleaning / laundry service Full dry cleaning and laundry service available for guests (valet laundry and dry-cleaning services provided).
- Childcare / babysitting service Babysitting/childcare services available on request (hotel lists babysitting as a guest service option).
- Pet services / pet-friendly amenities Pet-friendly policy for small pets and service animals; the property accepts pets (pet-friendly amenities and arrangements available on request).
- Bicycle storage / rental Bicycle hire/availability and storage options reported by property listings (bikes available for guest use / local hire arrangements).
- Turndown service Evening turndown service offered to guests as part of guest services and nightly preparation of rooms.
Good to know
- Check in
- From 15:00
- Check out
- Until 12:00
- Breakfast
- Vegetarian, Buffet, Breakfast to go
- Built
- 1958
- Last refurbished
- 2014
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