Bloomsbury

The Academy - Small Luxury Hotels of the World

Name: The Academy - Small Luxury Hotels of the World
Address: London, Bloomsbury, United Kingdom
Rating: 4.15

★★★★★ 4.2 guest rating 21 Gower Street, Bloomsbury, Camden, London, WC1E 6HG, United Kingdom

Set across five restored Georgian townhouses, The Academy fuses period charm with contemporary interiors by Champalimaud. An intimate library and marble‑bathed suites deliver cultured privacy in Bloomsbury, moments from the British Museum.

Historical building / heritage architecture Composed of five restored Georgian townhouses (Grade II listed) merged into a single boutique hotel, reflecting Bloomsbury's Georgian architectural heritage.
Prime location (landmark adjacent, riverfront, iconic neighbourhood) Located in the heart of Bloomsbury on Gower Street — adjacent to the British Museum and within easy walking distance of UCL, the West End, Covent Garden and major transport hubs.
Art or curated design collection Interiors and public spaces curated by Alexandra Champalimaud, with a design concept inspired by the Bloomsbury Set and bespoke furnishings, artworks and library programming.
other: Private courtyard garden Secluded private courtyard garden (one of two garden spaces) used as an oasis for guests and as the venue for Mr Ma’s Afternoon Tea and outdoor seating.

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Rooms and suites

Bloomsbury King Room

Sleeps 2 1 large double bed

Room · 226 feet² · Air conditioning · Ensuite bathroom · Flat-screen TV · Free WiFi
Townhouse King Room

Sleeps 2 1 double bed

Room · 226 feet² · Air conditioning · Ensuite bathroom · Flat-screen TV · Free WiFi
Bloomsbury Twin

Sleeps 2 2 single beds

Room · 226 feet² · Air conditioning · Ensuite bathroom · Flat-screen TV · Free WiFi
Bloomsbury Suite

Sleeps 2 1 double bed, 1 sofa bed

Private suite · 344 feet² · Air conditioning · Ensuite bathroom · Flat-screen TV · Free WiFi

Amenities

Wellness

Wellness treatments (massage, facial, hydrotherapy, etc.) Mr Ma’s Tea House Spa — a teahouse-style spa tucked into the hotel's secluded garden offering traditional Asian therapies such as hot medicinal herbal footbaths, Zhi ya (Chinese reflexology) and Tuina acupressure; treatments available to guests by reservation.

Dining

Casual restaurant / café The Refectory — intimate breakfast room and casual dining space serving breakfast, light lunches and seasonal dishes; also used as a function/breakfast space.
Bar / lounge The Alchemy Bar — ground-floor cocktail bar and lounge offering bespoke cocktails, speciality gins, wines and champagne in cosy, jewel-toned surroundings adjacent to the garden.
Afternoon tea service Mr Ma’s Afternoon Tea — signature afternoon tea with an Asian twist (exclusive Jing Tea 'Mr Ma’s Special Blend' and Asian-influenced pastries alongside classic sandwiches and scones); served in The Refectory and the secluded courtyard (Mon–Fri noon–3pm; Sat–Sun noon–5pm; 24‑hour advance reservation required).
Private dining room Genius Lab and The Library — small, flexible private event/meeting spaces suitable for private dining and receptions (Genius Lab capacities: theatre 30 / boardroom 18); exclusive use of the hotel can be arranged for private events.

Services

24-hour room service 24-hour in-room dining service available with British and international dishes via the hotel's room service menu.
Dry cleaning / laundry service Same‑day dry cleaning and full laundry services are offered; the hotel lists onsite laundry services.
Turndown service Evening turndown service is provided to guests (hotel lists turndown service among guest services).
Meeting / event facilities Meetings & Events offering — flexible event spaces (The Library and The Genius Lab) for board meetings, private dining, launches and receptions; event contact: event@theacademyhotel.co.uk (Genius Lab: theatre 30 / boardroom 18).
Business centre Business‑oriented meeting and event facilities and event support are promoted by the hotel and listed as business facilities by third‑party hotel listing services; event/contact teams support board/meeting requirements.